EHARMONY / IN-HOUSE CONTENT & INTERNATIONAL CAMPAIGNS

One brand. Four markets. Many ways to connect.

Building an in-house production capability across the UK, Australia, US and Germany, with work spanning campaign films, paid social, organic content, photography, PR and brand design.

MY CONTRIBUTION / CONTENT STRATEGY · PRODUCTION · FILMING · EDITING · MOTION · PHOTOGRAPHY · SOCIAL CREATIVE

WATCH / SELECTED FILMS & PUBLISHED WORK

The work, in motion.

Campaign production, TV-to-social adaptations and branded creative. The eBabies work included co-production, videography, editing and BTS photography; wider campaign teams and partners also contributed.

Campaign film / human connection

Campaign film / couple story

eBabies / campaign edit 01

eBabies / campaign edit 02

Here for Real Love / TV-to-social adaptation

TikTok / social creative

Bristol success couple / Instagram & TikTok

Social creative / selection

Valentine / paid-social carousel

This Time Around / campaign creative

This Time Around / campaign selection

Brand creative / selection

01 / THE BRIEF & CHALLENGE

What needed to change.

A relationship brand needs a consistent voice across very different markets, channels and creative needs. The work ranged from genuine couple stories and family campaigns to paid-social variations, PR assets and adapted television creative.

02 / THE APPROACH

Strategy, carried
into production.

I built and led the core in-house content production capability, working independently across much of the output and collaborating with wider teams and campaign partners where required. I connected the brief, audience and channel with the practical work of directing, shooting, editing and designing.

03 / THE DELIVERY

What I brought to it.

Campaign and social films; eBabies production and behind-the-scenes photography; Here for Real Love TV adaptations for organic and paid social; TikTok and Instagram content; Valentine carousel creative; affiliate and PR assets; YouTube branding; campaign photography and imagery moodboards.

04 / THE THREAD

What the work reveals.

Sustained ownership of a brand’s creative needs across four markets taught me to connect the production with the channel, the audience and the wider campaign. The work could move from a couple’s story to a paid-social variation while keeping the same brand recognisable.