LONDON BUSINESS SCHOOL / INSTITUTIONAL & LEADERSHIP CONTENT
Many voices. One institution.
Interviews, campaigns and digital storytelling across the people and perspectives that make a global business school recognisable.
MY CONTRIBUTION / INTERVIEWS · FILMING · EDITING · INSTITUTIONAL CONTENT · SOCIAL
01 / THE BRIEF & CHALLENGE
What needed to change.
An institution speaks through faculty, students, alumni and senior leaders. The challenge is to create content that feels coherent while allowing each contributor’s expertise, personality and experience to remain intact.
02 / THE APPROACH
The decisions behind the work.
Across a multi-year freelance relationship and hundreds of assignments, I worked with LBS teams to identify the story, film contributors and shape material for different audiences. Interviewing, editorial judgement and stakeholder coordination were part of the production, not separate from it.
03 / THE DELIVERY
What I brought to it.
A selection of public leadership and institutional films, plus original LinkedIn publications and social work. The Executive Education and Forever Forward collections provide deeper views of two distinct areas of the relationship.
04 / THE THREAD
What the work reveals.
The value of a long relationship is understanding the organisation behind each brief: the voices, sensitivities and context that help an individual film represent something larger without becoming generic.
WATCH / SELECTED FILMS & PUBLISHED WORK