MIHAELA MOTICAFILMMAKER · STRATEGIC STORYTELLER · FOUNDER
← Selected work
LONDON BUSINESS SCHOOL / EXECUTIVE EDUCATION

Expertise, made human.

A body of interview-led programme films translating complex business subjects into stories people can understand, recognise themselves in and act on.

MY CONTRIBUTION / STRATEGY · INTERVIEWING · FILMING · NARRATIVE STRUCTURE · EDITING
WATCH / SELECTED FILMS & PUBLISHED WORK

Eleven programmes.
Individual voices.

Step Into Strategy: LBS Strategy for Emerging Leaders Programme

Next Generation Digital Strategy

The Supply Chain Executive Leadership programme experience | London Business School

Developing Strategy for Value Creation | London Business School Executive Education

Global Business Consortium

Women in Leadership participant experience | London Business School

Beyond Pricing: Strategies for Business Growth | London Business School Executive Education

London Business School: Experiential Learning

Experiential learning / social edit

Participant perspective / social interview

Programme experience / social edit

01 / THE BRIEF & CHALLENGE

Making the value
perceptible.

Executive Education brings together academics, senior leaders and international participants. A programme film has to communicate more than the timetable: it needs to make the substance of the expertise and the value of the experience perceptible to a prospective participant.

02 / THE APPROACH

The decisions behind the work.

Working independently while programmes were taking place, I identified contributors, built rapport, conducted interviews and captured the learning and interactions around them. The story was rarely waiting in a script; it emerged through the questions, the listening and the editorial decisions.

03 / THE DELIVERY

What I brought to it.

Work across 11 programmes, with eight selected programme films here, alongside short-form interviews and social edits. Topics include digital strategy, leadership, supply chains, pricing and value creation. The films preserve specialist ideas while connecting them to practical leadership challenges.

04 / THE THREAD

What the work reveals.

The strategic work begins before the edit. Which question helps an academic make an idea accessible? Which experience makes the value real? My role is to connect what the institution knows with what its audience can see, understand and feel.

Subject, preserved

Expertise stays substantial: strategy, leadership and functional subjects retain the ideas that make them valuable.

Experience, visible

Contributor voices and real interactions help prospective participants recognise the value of joining.

One experience, multiple stories

Programme films are supported by shorter social edits and focused interviews, with a different editorial job for each.

THE WORK / IMAGES & SUPPORTING MATERIAL

The visual story.

Expertise, made human / visual archive 1