CJ E&M Corporation: International Content Production for South Korea’s Leading Entertainment Company
As an International Content Producer with CJ E&M in South Korea, I played a key role in planning and filming live events, including the Mnet Asian Music Awards (MAMA) Premier, a highly anticipated multi-day music event. My responsibilities included creating social media content to promote Mnet events, films, and TV shows, helping to reach a global audience. The 2018 MAMA ceremony, held across South Korea, Japan, and Hong Kong, generated over 50 million Twitter interactions, marking a significant milestone in online music event broadcasting.
Planned and filmed live events for Mnet, including the high-profile MAMA Premier, collaborating closely with the broadcasting team to capture compelling moments.
Produced social media content that promoted major events, films, and TV shows, amplifying reach and engagement across platforms.
The 2018 Mnet Asian Music Awards ceremony, organized by CJ E&M through its music channel Mnet, took place from December 10 through December 14, 2018 (dubbed as "MAMA Week") in South Korea, Japan and Hong Kong.
The ceremony was the first Mnet Asian Music Awards hosted in South Korea in nine years, the 20th ceremony in the show's history, and the second ceremony which took place in three locations. This was also the first ceremony broadcast worldwide online via YouTube. The three days event generated over 50 million messages sent on Twitter.
