Mihaela Motica | Award-Winning Filmmaker & Storyteller

eharmony: Establishing an In-House Content Production Powerhouse

For over 3.6 years, I built and led eharmony’s in-house content production from the ground up—working independently to support eharmony’s UK, AU, US, and German markets. My role involved developing and executing content strategies aimed at boosting web traffic, audience engagement, and customer retention. I handled every aspect of production—directing, shooting, editing—and provided a level of in-house quality that ultimately replaced external agencies.

I continue to freelance for eharmony, creating tailored social content to meet their evolving needs.

SUCCESSFUL CAMPAIGNS - EBABIES

eBabies has been a very successful campaign at eharmony, in which I participated from the pre-production until the post-production stage.

The project consisted of a lot of planning and organising the scene in a controlled matter when working with children most of them being under the age of 9.

Credits:

- Videography (including editing)

- BTS Photography + Editing and post-production of the campaign photography

- Co-producer (all stages of production)

Here for real love campaign, TV repurposed for social media and paid social campaigns.

With the growth of TikTok, eharmony expanded its social reach to the new platform as well.

Bristol's success couple campaign for Instagram and TikTok

Since I am the brand go-to person for producing creatives. I had the opportunity to work with a wide range of media, from video production and photography, paid social ad creatives, affiliate partnership creatives, PR, social media and TV billboards.

Paid social campaign during Valentine with a format of carousels which generated a lot of clicks and website sign-ins.