Cranes Drinks: Crafting a Winning Crowdfunding Campaign
After a previous crowdfunding attempt fell short, the founders of Cranes, a premium alcoholic drinks brand, enlisted me to reimagine their campaign. Drawing on my branding and filmmaking expertise, I developed a campaign that deconstructed the brand’s purpose and audience to create a compelling script and visual story. By integrating personal interviews with the founders and showcasing the brand’s unique “why,” we built authenticity and investor trust.
Achievement: The campaign exceeded expectations, raising £100,600 over the target.
Cranes is one of the most innovative on-trend alcoholic drinks on the market. A lightly sparkling 4% alcoholic drink, Cranes is brewed purely from crushed cranberries, with added juice for real flavour. It comes in three distinctive flavours: Original Cranberry, Raspberry & Pomegranate and Strawberry & Kiwi.
